Avoiding Hidden Traps That Limit Growth

In a world where growth is often forced, over-managed, or prematurely pruned, some companies manage to scale with strength, longevity, and purpose. What separates the organizations that thrive for decades from those that stay small — or break under pressure — often comes down to how leaders think about growth, technology, and decision-making. Nicolas Darveau-Garneau has been at the center of the biggest digital transformations shaping business as we know it. He talks about what the top 5 percent of companies do differently, how leaders can avoid the hidden traps that limit growth, and what it really takes to build organizations designed to thrive in the age of AI. Nick is the former chief evangelist at Google, a founding member of MSN.com at Microsoft, and a serial entrepreneur who has co-founded four internet companies. He is also the author of the new book Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the World’s Most Successful Companies.